Published by the Faculty of Business, Government and Law, University of Canberra


Research and Stories through a Gendered Lens

The reflections we do not see

Sep 15, 2020 | News, Feature

Written by Broad Agenda

We all like to tell stories about ourselves that reflect who we think we are. Nations are no different.These stories represent who we think we are and are often based on simplified truths.

Australians, for example, pride ourselves on being an egalitarian society (while experiencing rising inequality); we respect human rights (though our treatment of our First Nations people has always been atrocious); we love the outdoors (though often sacrifice precious and fragile environmental resources for extractive industries).

Withing this context, we can feel the same about the perception that Australia is the most successful multicultural society in the world. Though there is much to celebrate about our multiculturalism, such statements are an over-simplification and do not capture our many failings in promoting and harnessing this diversity.

Over the last two years, two ground-breaking reports have highlighted the limits of Australia’s multicultural success. The first, Shifting the Balance, was produced in collaboration with Diversity Arts Australia, focused on the levels of representation of culturally and linguistically diverse (CALD) Australians in leadership positions within the country’s major arts, screen and cultural organisations.

150820 arts

There is a lack of diversity leading our cultural institutions.

As one of the researchers, we decided to focus on leadership in recognition of the significant role that cultural sector leaders play in terms of decision making, influencing priorities, setting agendas, gatekeeping and shaping organisational culture.

Anglo-Celtic Australians are nine times more likely to occupy cultural leadership roles than culturally diverse Australians.

The results were of concern: while the Australian Human Rights Commission identified that 39% of the Australian population have a CALD background, more than half (51%) of the major cultural organisations had no CALD representation at the leadership level. In fact, only 9% of the 1,980 leaders of our major cultural institutions are CALD Australians. While the Australia Council for the Arts found that CALD Australians have higher than average live attendance and creative participation rates in the arts, Anglo-Celtic Australians are nine times more likely to occupy cultural leadership roles than CALD Australians.

As a co-author of this report, I was surprised to find that this lack of diversity extended both on stage and screen, as well as in creative and decision-making roles. Even more surprising was some of the hostility expressed towards us for daring to investigate this matter.

Lack of diversity in news and current affairs

Last month, Media Diversity Australia released Who Gets to Tell Australian Stories, which identified the lack of diversity on our news and current affairs media in Australia’s five free-to-air stations. The report included three quantitative data components and a fourth qualitative data set involved in-depth interviews with senior managers at those stations.

The research found that Australia television news and current affairs programs across all channels are overwhelmingly curated, framed and presented by journalists and commentators from an Anglo-Celtic background.

150920 media diversity

Australian TV presenters are overwhelmingly Anglo-Celtic.

The report found more than 75% of presenters, commentators and reporters are of Anglo-Celtic background – compared to 58% of Australian population. In contrast, only 13% have a European heritage (compared to 18% of the Australian population), 9.3% non-European (compared to 21% of the Australian population) and 2.1% indigenous background (compared to 3% of Australian population).

The results have deep and important impacts on the future of the news and current affairs workforce as we also found that 77% of respondents with diverse backgrounds believe having a diverse cultural background is a barrier to career progression.

Lack of diversity story continues

While this second report focused on cultural diversity, another storyline that emerged – and is no less important – focuses on the lack of gender diversity in Australia’s news and current affairs at senior levels.

In one of the data sets, female respondents within news and current affairs of all cultural backgrounds noted significant barriers to career progression when compared with their male counterparts. How this plays out is concerning. For example, as of July 2020:

  • Every national news director in Australia has an Anglo-Celtic background (100%) and is male;
  • Of the 32 people working in the most senior news management roles, nine (28%) are women and 23 are men (72%), and 100% of these women have an Anglo-Celtic background; 
  •  The number of women working in news leadership roles vary (Seven has 0% women, Nine has 14%, Ten has 43%, ABC has 43% and SBS has 50%), though all women leaders identified have an Anglo-Celtic background;
  • ABC was the only female-dominant board (67% female) while Seven has a male-dominant board (78% male).
  • The ABC also has a specific diversity and inclusion plan which sets targets for women executives, women technologists, culturally and linguistically diverse executives (15% by 2022, presently 8.3%), culturally and linguistically diverse content makers (15% by 2022, presently 9.6%), indigenous employees (3.6% by 2022, presently 2.9%) and employees with disabilities.

150920 McPherson and Kruger

Seven Network’s head of news and public Affairs, Craig McPherson with wife TV personality Sonia Kruger.

These failings emerge even while programs that focus on removing gender-based barriers have been introduced across the industry. As noted in an interview with a senior leader:

“From an HR perspective there has been a lot done on that regard around gender. I think less has probably been done around cultural diversity.”

Such comments indicate that cultural diversity is simply grouped with gender diversity. Not only are these two characteristics of diversity very different and require different strategies, even the gender strategies we have seen implemented seem to be falling short.

As McKinsey’s research has shown, companies with increased gender and cultural diversity outperform less diverse companies. Under-representation in both gender and cultural diversity means that Australian television networks are not functioning at their optimal capacity – and failing to represent the complexity of our community.

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